Privacy Policy

Your privacy matters to us. This page explains how Prime Path Performance collects, uses, and protects your personal information.

We are committed to protecting your privacy and ensuring your personal data is handled responsibly. Below you’ll find a clear outline of how we manage information in line with Australian privacy standards.

Data Protection
Your personal information is handled securely and responsibly.

Limited Use
Information is used only for order processing and service improvements.

Communication
We contact you only with relevant updates and essential information.

Australian Compliance
Our practices align with Australian privacy legislation.

Information We Collect

  • Personal details such as your name, email address, phone number, and shipping address provided during checkout or account creation.
  • Payment information is processed securely via trusted third-party payment gateways; we do not store full payment details.
  • Non-identifiable data such as website usage, browser type, and cookies to help improve site performance and user experience.

How We Use Your Information

  • To process, fulfil, and deliver your orders.
  • To provide customer support and respond to enquiries.
  • To improve our website, services, and product offerings.
  • To send essential updates related to your order or account.

Data Protection & Security

  • We implement appropriate technical and organisational measures to protect your personal information.
  • Access to personal data is limited to authorised staff and service providers who require it to fulfil orders or provide support.

Sharing of Information

  • We do not sell, rent, or trade your personal information to third parties.
  • Information may be shared with trusted suppliers, couriers, or service providers solely for the purpose of fulfilling your order.
  • We may disclose personal information where required by law or to protect our legal rights.

Cookies & Tracking

  • Our website uses cookies to enhance functionality, analyse traffic, and improve user experience.
  • You can manage or disable cookies through your browser settings; however, some site features may not function correctly.

We use Microsoft Clarity to understand how visitors use our website and improve its usability. Clarity may collect information about page views, clicks, scrolling, mouse movements, device and browser information, and may create anonymised session recordings and heatmaps. This information is used to identify usability issues and improve our website experience. Microsoft Clarity uses cookies in accordance with its privacy practices.

We may also use analytics, advertising and marketing technologies provided by services such as Google, Meta and our website marketing integrations. These services may use cookies or similar technologies to help us understand website usage, measure advertising performance and improve our marketing. Information collected through these services is handled in accordance with the respective providers’ privacy policies.

Your Rights

  • You may request access to the personal information we hold about you.
  • You may request corrections or updates to your personal data where necessary.
  • You may opt out of marketing communications at any time.

Contact Us

If you have any questions about this Privacy Policy or how your personal information is handled, please contact us via our Contact Page.